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How has SEO changed over time? Introducing Voice SEO

In our home we have a standard joke, “just go google”.  As our girls got older their math's and general homework become increasingly more difficult, I would send them with their questions to my husband.  Well, I thought he is a software developer he understands logical issues more than me.  The standard answer they would get from him and still is “have you googled?”. I am not sure what we did before google.  Introduction In 2016 there was a significate switch, seeing mobile and tablet usage exceeding desktop for the first time.  According to Forrester, 82% of consumers are using mobile devices to help make a product decision. As more people are rather using mobile devices for their searches, programs like Google Now, Siri, and Cortana become more popular the way we are doing these searches has changed over the years.   Voice searches have grown dramatically.   Apparently In 2020 more than 50% of all searches were done by voice searches. An interesting article  Voice-assistant-g
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A Website that Attracts Attention

In researching how to build a website that attracts attention most of the articles I read explain the design side.  Making sure you keep it simple, use contrast, show emotion and the list goes on.  What I was really looking to answer is how can I design a website for an Entrepreneur that does not just look like a template that everyone else is using . Use Personalised Pictures  I remember having my first meeting with Peggy from VIP Visas ( www.vipvisas.co.za ) at a coffee shop.  We spoke about the possible visas she could help people with the countries that she had dealt with.  As we spoke we soon realised there was more to just helping a person with a visa it is the guidance and walking along side someone that is overwhelmed going through is process.   I thought back to when my husband and I went overseas, the painful experience of applying for our visas.  We could have as so many other visa companies have done, sell the destinations they can issue visas for or as we did we went with

How easy is it for your customer to contact you?

WhatsApp, QR Codes and Instant Messaging have changed how we communicate in business today! Not sure if it is the age nearly 50 but I am finding it so much more of a struggle to lose excess weight.  Recently I have received many adverts for a miracle coffee, well this is a win/win I want to lose weight and I love my coffee.  What I have noticed the adverts have one thing in common they give you their number and ask you to send them a message on WhatsApp .  Now the frustration I have is I have to add the number to my contacts to send a WhatsApp, this stops me from responding to the ad.  How much potential business are you losing because you don't make it easy for your customers to contact you? WhatsApp, QR codes and instant messaging have become tools of choice for a lot of customers.  in our sales training we teach how important it is to make it easy for customers to engage with us.  Facebook has added  an option for you to add a WhatsApp button on your post, this makes it easier f

Does your website tell a story

We grew up with story time, many cultures use stories to pass on information and knowledge from one generation to another. It seems however when we get into the workplace we prefer to overcomplicate and use language that no one understands. Starting a story on your website The first step to creating a website is understanding your customers.  We first look at what are their concerns, needs and wants the story needs to talk to them.  We start by looking at what is the problem you are solving remember all we do is about your customer not you. Hero to Guide A few years ago I was going to start Design4Life I created the name and even had my daughter draw a picture for me. I was the hero but a few years later I had a mindset change I understood that in the hero story there was only place for one hero and that should always be the client.  The three main characters in any good story is a  hero, villain and guide.   When I think of a guide I always think of someone that helps one navigate ter