Skip to main content

Does your website tell a story

We grew up with story time, many cultures use stories to pass on information and knowledge from one generation to another. It seems however when we get into the workplace we prefer to overcomplicate and use language that no one understands.

Starting a story on your website

The first step to creating a website is understanding your customers.  We first look at what are their concerns, needs and wants the story needs to talk to them.  We start by looking at what is the problem you are solving remember all we do is about your customer not you.

Hero to Guide

A few years ago I was going to start Design4Life I created the name and even had my daughter draw a picture for me. I was the hero but a few years later I had a mindset change I understood that in the hero story there was only place for one hero and that should always be the client.  The three main characters in any good story is a hero, villain and guide. 


When I think of a guide I always think of someone that helps one navigate terrain that they are not sure of.  The move is to becoming the GUIDE that helps or equips the HERO to take on or defeat the VILLIAN (problem they need to solve).  


How do you make sure your message attracts the right attention?

It is by creating a message from a Guides perspective of how can I help you the Hero with tools to help defeat the villain.  When any of your messages talks about how great you are as a person or a company you have gone into hero mode.


When creating messaging or your story on your website, social media it needs to look at the problem you are help solve instead of the product or services you are selling.

The basic 3 steps to create messaging:

1.      What is the problem my client is having?

            Starting or running a small business can be overwhelming.  


2.      How can I help solve the problem?

 

         Design 4 Life can help you design your message and build an effective website. 

 

3.      And the part I like what is the happy ending if you can solve your problem.

           That will help you attract the right customers.




Labels:

Comments

Post a Comment

Popular posts from this blog

A Website that Attracts Attention

In researching how to build a website that attracts attention most of the articles I read explain the design side.  Making sure you keep it simple, use contrast, show emotion and the list goes on.  What I was really looking to answer is how can I design a website for an Entrepreneur that does not just look like a template that everyone else is using . Use Personalised Pictures  I remember having my first meeting with Peggy from VIP Visas ( www.vipvisas.co.za ) at a coffee shop.  We spoke about the possible visas she could help people with the countries that she had dealt with.  As we spoke we soon realised there was more to just helping a person with a visa it is the guidance and walking along side someone that is overwhelmed going through is process.   I thought back to when my husband and I went overseas, the painful experience of applying for our visas.  We could have as so many other visa companies have done, sell the destinations they can iss...
Post a Comment
Read more

How has SEO changed over time? Introducing Voice SEO

In our home we have a standard joke, “just go google”.  As our girls got older their math's and general homework become increasingly more difficult, I would send them with their questions to my husband.  Well, I thought he is a software developer he understands logical issues more than me.  The standard answer they would get from him and still is “have you googled?”. I am not sure what we did before google.  Introduction In 2016 there was a significate switch, seeing mobile and tablet usage exceeding desktop for the first time.  According to Forrester, 82% of consumers are using mobile devices to help make a product decision. As more people are rather using mobile devices for their searches, programs like Google Now, Siri, and Cortana become more popular the way we are doing these searches has changed over the years.   Voice searches have grown dramatically.   Apparently In 2020 more than 50% of all searches were done by voice searches. An interest...
Post a Comment
Read more